As debate continues about the long-term viability of crypto investing, the short-term marketplace is vibrant and diverse. Even with a recent dip in interest, we see nearly as many crypto-related searches as traditional investments across Microsoft Advertising.
Crypto researchers show many demographic characteristics you would expect: male, younger, and risk-seeking. These investors appear more likely to engage in cross-exchange behavior than traditional ones, and are unlikely to run many searches during their journey. With this, advertisers may have success not just targeting net new crypto investors, but highlighting opportunity to current ones as well.
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