Advertising

Connect with people ready to buy

With Microsoft Advertising, you can access an audience of over a billion people to find your ideal customers, build smarter decision journeys, and grow your business.

Sign up and get $150 credit when you spend $25 on Microsoft Advertising.

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†Offer details

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Choose the signup mode that best suits your needs

Start attracting new customers and audiences

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Smart Mode

An easy way for small businesses to advertise

  • Get started quickly with a streamlined campaign setup experience
  • Benefit from automated optimizations, a simplified experience, and a time-saving approach
  • Expand your customer reach easily by running your ads on Google, Facebook, and Instagram
  • Manage and report across many channels with one single tool
Sign up with Smart Mode  
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Expert Mode

A full-featured experience for advanced marketers

  • Fine-tune every aspect of your ad campaigns
  • Choose from multiple campaign types (app, video, shopping, and more)
  • Access advanced performance reporting and tracking
  • Run standalone audience campaigns across MSN, Outlook, and Microsoft Edge


Sign up with Expert Mode

Frequently asked questions

What’s the difference between Smart Mode and Expert Mode?

Smart Mode is a streamlined, simple experience that lets Microsoft Advertising's AI take care of most of the nuts and bolts of ad campaign management. It's a great way for small businesses and novice advertisers to get started with Microsoft Advertising.

Expert Mode is the full-featured Microsoft Advertising experience. It gives you more control over campaign management, lets you add more content to your ads, and provides more performance reporting and tracking. Expert Mode is perfect for advanced marketers and advertisers who want to fine-tune every aspect of their campaign.

Can I switch from Smart Mode to Expert Mode?

Your business can benefit from any of the campaign modes offered by Microsoft Advertising. However, if you desire a specific mode that best fits your advertising goals, here's how you can switch. From the top menu, select Tools > Switch to Expert Mode. Select Switch to Expert Mode when prompted to confirm that you're sure you want to switch to Expert Mode.

Once you switch from Smart Mode to Expert Mode, you can't switch back. However, you can always edit your smart campaigns from Expert Mode, just like you would any other campaign.

How do I create a campaign in each mode?

In Smart Mode, all you need to do is specify the campaign basics (goals, website, targeted locations, keyword themes, ads, and budget) with suggestions from Microsoft based on your business website. Microsoft Advertising will take care of the rest.

In Expert Mode, you will specify all details of a new campaign (ad copy, keywords, bid strategy, budgets, audience targeting, location targeting, day of the week, time of day, device, etc.) You can also import campaign data from Google Ads and Facebook Ads.

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