The advantage we gain in cost per click gives us a great return on investment -- more than 35% better than Google Adwords.
— Scott Redgate, Search engine marketing manager, CJ PonyParts
CJ Pony parts used Sitelink Extensions to take searchers directly to specific pages of the website and direct customers to car parts by year and added Image Extensions to help differentiate themselves from other websites.
We might not get as much of the volume as with Google AdWords, but the volume of the traffic that we get converts really well at a lower cost.
— Scott Schult, Executive Vice President of Marketing, Myrtle Beach Area Convention and Visitors Bureau
Remarketing in Paid Search: reaches high-value users who have previously visited the advertiser’s website. The advertiser can define audiences based on their activity on the website and re-engage with them by adjusting bids, ustomizing ads and broadening keywords.
For a small increase in PPC budgets, and a small investment of time managing the account, Microsoft Advertising allows us to deliver something extra to our clients. The results often far outweigh both of these investment.
— Richard Talbot, Head of Paid Search Marketing, TinderPoint
TinderPoint used Sitelink Extensions in ads to point customers to specific offer pages on SSE Airtricity's website, and Call Extensions, which allowed the agency to add the phone number of the company's sales team to its ads.
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