Regardless of your budget, you’re not billed until someone clicks your ad. While you always decide how much you choose to spend, your cost per click (CPC) for each ad varies based on several factors and is determined through an auction process across advertisers using Microsoft Advertising. The ad auction is dynamic and continuous, so CPC changes constantly.
How to pay
Choose the payment method that's most convenient for your small business:
- credit card
- debit card
- bank transfer
Save money with Microsoft Search Network trends
Make the most of every advertising dollar: Follow the latest industry trends research collected from the Bing Network audience of 116 million unique searchers and 5.5 billion monthly desktop searches.
Our advertiser tools help you optimize your ads so that, over time, the value of every dollar you spend is increased by understanding your customers and giving them what they want. Begin by researching how consumers in your industry use the Microsoft Search Network, such as timing of searches, devices used and location. More advanced tools help you discover new keywords, newly popular ones, industry-related keywords and their recent cost per click.
Get started with Microsoft Advertising
Join the growing number of entrepreneurs around the world who have successfully built their small businesses with paid search advertising on the Microsoft Search Network. Create your Microsoft Advertising account today.