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Advertising

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1. Your ads in more places

Get more visibility for your ads on the Microsoft Search Network, now powering more searches in more places than ever before.

 
  • Bing powers one in three U.S. desktop searches.

  • Find Bing in Windows 10, Cortana and Office, AOL and more.

  • Microsoft Search Network connects with more than 200 million Windows 10 users — including 45.4 million searchers that Google can’t reach.

More targeted, more refined, better traffic for a better price.

--Alex Littlewood, CEO, Motoroso

2. Valuable audience

Start using Microsoft Advertising to reach the customers you want most.

  • Searchers who spend more: Unique desktop searchers on the Microsoft Search Network spend 37% more online than the average Internet searcher in the U.S.

  • Microsoft Advertising reaches a mature audience: 71% of the Microsoft Search Network’s audience are 35 and older.

  • An affluent audience: 54% of our searchers have an income of $75,000 and higher.

3. Product solutions

Start using Microsoft Advertising to reach the customers you want most.

What's new:

  • Campaign management tools, like the Microsoft Advertising iOS and Android apps, and a soon-to-be-introduced Editor for Mac.

  • Bing Shopping and Automated Rules making it easier to buy on our platform.

  • Remarketing in Paid Search lets you reconnect with previous visitors to your website.

4. Better ROI

Microsoft Advertising costs are hard to beat. Real Microsoft Advertising customers experienced:

Lower costs:

  • A 29% lower cost per sale with Microsoft Advertising than with Google Ads.

  • A $40 cost per acquisition — $10 lower than the customer’s target.

  • Plus, our savings go mobile: Compare our average smartphone cost per click at $0.49 to the industry average of $0.58.

Quality clicks:

  • A 35% higher conversion rate at the same cost per click as Google Ads.

  • A 40% conversion rate with Microsoft Advertising, compared to 10% conversion rates for banner ads on third-party networks.

  • A Return on Investment (ROI) that grew 25% in one month.

Better results for less cost. That’s as simple as I can make it. If I look at the quality of the traffic we get for the dollars we spend on Microsoft Advertising, our ROI is fantastic.

--Alex Littlewood, CEO, Motoroso

For most of our advertisers who use Microsoft Advertising, we see a higher return on ad spend and a lower cost per acquisition compared to Google Ads.

--Stefan Atanassov, SEM manager and Web analyst, ECommerce Partners

5. Top-notch customer support

Get help all day, every day at no cost.

Whether you have a question about signing up, optimizing keywords or you are looking to improve campaign performance, Microsoft Advertising is ready to help you. You can call us, chat or make an appointment.

Get started today

Sign up

Signing up is free and only takes a few minutes.

Call us

Need help? Call us at 877-645-3561. Our expert coaches are here to support you, and it’s free.

Monday – Friday, 6:00 A.M. to 6:00 P.M. Pacific Time
Saturday, 8:00 A.M. to 6:00 P.M. Pacific Time

Try before you buy

See what your ad will look like and get custom tips to help your marketing dollars go further. Give it a try.