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Microsoft Advertising Blog

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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Video ads and other key product updates for September

Learn about key Microsoft Advertising product updates for September, including two exciting new pilots for the Microsoft Audience Network: video ads, and vertical-based product ads. Find more ways to better empower your relationships with customers.

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A young woman works on her laptop, smiling as she is typing on her laptop's keyboard.

Retail media: Competing with leading online media platforms

For retailers, the massive traffic and highly-qualified audience provided by their e-commerce websites can unlock new revenue streams. Explore strategies for expanding the value for brands and agencies at the tip of the marketing funnel.

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Microsoft Advertising. Great relationships start here.

How propensity to purchase can accelerate advertising results

As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behavior and privacy, which are creating permanent changes in how people engage with brands.

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An aerial view of fishing boats on the Cape Coast of Ghana moored on sandy shore while the aqua colored tide breaks near them.

The changing landscape of global travel

Alvaro Rojas, professional globetrotter and founder of Wanderreds, details his predictions for vaccinated traveler trends and gives insight into how travel advertisers can reach people looking for their next adventure.

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