Microsoft Advertising Blog

Creating a more inclusive brand requires more commitment than an advertising campaign. The onus is firmly placed on companies to drive inclusivity throughout the entirety of their business, from hiring practices and workplace culture, through to how we communicate with our consumers and our communities.

Marketing that our collective future depends on

November 09, 2020

4-minute read

MJ DePalma

Insights

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An acceleration of transformation is occurring across industries, businesses, and consumer behavior. As marketers, what’s our role in the intersection of principles, profit, and purpose, and can we contribute to our best collective future?

Get up to speed with valuable insights and wisdom from guest blog author Janty Ayoub, Founder and CEO of AiiMs. Learn how to make the most of your digital marketing campaigns, and how to navigate and grow your business during a pandemic.

Get a breakdown of all the key product updates for November, including an exciting new beta on mixed campaigns, a more powerful keyword planner, expanded performance reporting and more.

Make the most of the holiday eCommerce surge with paid search

November 03, 2020

3-minute read

Kenneth Andrew

Insights

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With Cyber Week 2020 just around the corner, now is the time to boost holiday readiness. The first stop for holiday shoppers? Online search. Which means having a paid search strategy is key to driving retail sales.