Microsoft Advertising Blog

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

Get all the latest product updates for this month, including a data retention increase on Universal Event Tracking and key reporting improvements.

Microsoft Advertising Partners: Here’s what’s coming in 2021

December 08, 2020

5-minute read

Heidi Coffer

•  
•  
•  
•  
•  

Partnerships are critical to mutual success, and the year 2020 has made that clearer than ever. As we enter a new year, we’re excited to share some updates about our Partner Program for 2021, including program expansion, event announcements, and more.

Guide to growth: Reach more shoppers with an inclusive approach

December 07, 2020

6-minute read

MJ DePalmaJulie Wymetalek

Insights

•  
•  
•  
•  
•  

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.