December 22, 2020
The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.
December 21, 2020
As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.
December 18, 2020
Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.
December 17, 2020
In this episode of The Download, we’ll explore Intent Lab, a joint research project with Performics. We‘ll review unexpected trends that might be here to stay, and we’ll also noodle on the intersection of tech and wellness with guests from Natura and Headspace.
December 15, 2020
On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.