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Microsoft Advertising Blog

POSTS TAGGED WITH "targeting"

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Gifting done differently: 5 tips to reach the new consumer

With shopping rapidly shifting to eCommerce, how are people beginning their gift shopping? We surveyed over one thousand gift givers, asking them how their overall shopping has changed as well as how they're thinking about gift shopping this year.

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What is ad retargeting and how to use it to capture customers

If you run a small business and sell your products or services online, you know how critical advertising is in driving people to your website. What if they’re not ready to buy right away? Learn how retargeting can help you achieve your business goals.



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Consumer behavior shifts for a post-pandemic United States

Consumer behavior has shifted throughout the pandemic. Easing of lockdowns and vaccinations have made Americans excited for “normal” life. Learn what Microsoft Advertising predicts to trend, and the actions advertisers can take to optimize their campaigns.

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Microsoft Advertising & Dynamics 365 Customer Insights: New integration

Get up to speed on an exciting new integration between Dynamics 365 Customer Insights and Microsoft Advertising. Advertisers can now bring their Dynamics 365 customer segments into the Microsoft Advertising platform, and target by using Customer Match.

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