January 15, 2018
3-minute read
This fast-paced world of paid promotion and online advertising can change quickly even within a single year. I met up with the Bing Ads blog team to review our most popular posts and extract some 2017 insights to help boost our readers’ strategy as we move into the new year.
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December 13, 2015
3-minute read
If your brand is in the business of warming the heart, there is one moment of the year that stands out: Valentine’s Day. However, the business of finding and manifesting love is a year ‘round affair; insights on both Valentine’s Day and online dating can be valuable focus areas for savvy marketers. The desire to invest in love is on the rise – in the US, Valentine’s Day saw a total spend of $18.9 billion in 2015, a 10% increase from 2014.[1] For the fourth largest spending holiday of the year,...
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January 04, 2015
3-minute read
Valentine’s Day is a sweet time for searches and sales, to the tune of $17.3 billion this past year. With half of purchases occurring within the week before Valentine’s Day and an average spend of $134, this last minute shopping holiday has both...
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January 09, 2014
3-minute read
Valentine’s Day is a sweet time for retail sales. It’s one of the largest retail holidays following Winter Holidays and Back to School, with $18.6 billion estimated sales in 2013. The average consumer spent $130 on Valentine’s Day last year,...
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December 30, 2013
3-minute read
Just when you started to wonder what to do with your creativity after the retail bonanza that Christmas brings with it, a smaller but nice opportunity is tugging your sleeves for attention: Valentine’s Day. Although wise men, women and song...
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