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POSTS TAGGED WITH "mobile"

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Bing Ads July Recap: Launches, Updates and Reminders

In case you missed it, here is a summary of products, features and notifications to be aware of as we head toward the Fall lineup. Beta launch: Bing Native Ads (US Only) Bing Native Ads beta has launched in the US on MSN, offering advertisers the ability to target user intent. Bing Native Ads is designed to naturally align with that of the placements in which they appear, ensuring an optimal user experience. For more information and updates, visit the Bing Native Ads page. Now live: Bing...

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Going global with a redesigned Bing Ads for iOS, Android coming soon

Today, we are excited to get Bing Ads for iOS in the hands of every advertiser on the go, worldwide. For our existing customers, your app will be automatically updated via the App Store. For those who are hearing about our #bingads iOS app for the first time, we encourage you to add it to your #sem #paidsearch utility belt so you can quickly monitor and check your campaigns whenever you take a break from checking in on #ppcchat. What's new with Bing Ads for iOS? Back in April, we announced our...

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Changes to WAP mobile ads starting in September

Bing Ads WAP (Wireless Application Protocol) mobile ads are pay-per-click ads that are displayed on Bing and Yahoo mobile search results pages. The ads are displayed only to people who search using mobile phones that don't have full web browsers; they aren't displayed on smartphones. In September 2015, Bing Ads Web UI will not allow you to create new text ads with the ad type: WAP mobile ad. Bing Ads Editor 10.9 will not support WAP mobile ads in any operation (sync, import, export). You will...

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Summer travelers are mobile and local

2015 is set to become a watershed year for the travel industry. According to eMarketer, travel advertisers are expected to spend almost exactly as much (49%) on mobile ads this year as they will spend on other digital platforms. 1 Furthermore, 50% of all spending on digital travel ads is expected to go to paid search this year. 1 But mobile is having an even bigger impact on the way travelers spend their time and money. When travelers are visiting your town, they’re local, and they’re going to...

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How Mobile is impacting Search across 7 top industries

Everyone knows that mobile rules the digital future, but how – exactly – is it playing out in your particular industry? Here at Bing Ads, we decided to take a look at seven top industries and see how mobile phone use was impacting search in each of these verticals. Then we looked specifically at how we’re delivering clicks and value to advertisers. These are the industries we explored: Auto Business to Consumer (B2C) Financial Services and Insurance Health and Wellness Retail Technology and...

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