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POSTS TAGGED WITH "mobile"

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Optimize your mobile campaigns with bid modifiers

For every year I’ve been in PPC, each has been called the “Year of Mobile”. This year, I can say with confidence that it’s actually true. We’re seeing explosive growth across smartphones and tablets, and if you’re still not optimizing for these users, then you’re in severe danger of missing out. That being said, optimizing for mobile traffic can be a difficult task, particularly if you’re unfamiliar with the reporting interface. With that in mind, I’m here to show you a few ways you can analyze...

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Bing Ads for Android: Campaign management on the go

Today, we’re thrilled to announce the availability of Bing Ads for Android. Bing Ads for Android joins our iOS app as a great way to manage your campaigns while you’re on the go. We know you're busy and sometimes, you just need to be able to quickly monitor and check up on how your campaigns are performing. Here’s what one of the early users of our Android app had to say about their experience. “It does what you need a mobile PPC experience to do. Stats at account, campaign, ad group, keyword,...

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Improve your online audience reach with Bing Solutions

With the holidays just around the corner, marketers everywhere are looking for ways they can stretch every dollar to ensure the best possible return on investment as the peak shopping season heats up. Although you're most likely aware of pay-per-click (PPC) advertising as one option for increasing your exposure to online audiences, you may not know that there are several other options that Bing offers to help get your info in front of eyeballs who are searching for the products and services you...

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Four tips to charge your new device campaigns

As summer fades to fall, consumers start anticipating the new smartphones, tablets, and wearables that will heat up the holidays, and the accessories that go with them. It’s also the time when device manufacturers often announce new products. For new device advertisers, September and the holidays are prime time for paid search campaigns. With $10.9 billion in U.S. digital ad spending related to new devices, it’s important for advertisers to have their campaigns tailored and ready for the surge...

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Free webinar: Holiday zen and the art of planning

The other day, someone in my Facebook feed put up an exasperated post that she was already running across threads of people debating the use of "Merry Christmas" vs. "Happy Holidays." Although I can see where August would seem a bit early for that kind of thing to her, my first thought was that those engaging in those debates now probably work in either retail or marketing. Right around now is when advertisers should start thinking about how they're going to approach ramping up awareness between...

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