POSTS TAGGED WITH "keywords"

Knowing the competitive landscape is critical to staging a successful ad campaign. Bing Ads helps you get valuable insights and actionable recommendations so you can stay ahead of the competition.

Are you spending too much time on repetitive tasks or common multi-step operations while managing your campaigns? The new Bing Ads Scripts beta feature can help by letting you manage your campaigns using simple JavaScript in a browser-based editor.

Announcing The Art and Science of broad match on Bing Ads webcast

October 18, 2018

2-minute read

Stein Broeder

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Join us at 11 a.m. (PST) on October 25 for The Art and Science of broad match on Bing Ads webcast as we explore how broad match can help you tap into new business opportunities, and how you can optimize your campaigns to drive the best results.

Evolving your strategy from keywords to audiences

September 24, 2018

3-minute read

Stein Broeder

Insights

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The industry is buzzing. Why? Because there’s been a seismic shift in paid search marketing from keywords to audiences. It’s true. While keywords are still important, it turns out that audiences are even more critical when it comes to fine tuning your marketing strategy.

With Bing Ads no longer supporting the ability to edit or create destination URLs at the keyword level starting October 31st, 2018, learn how to take action.