POSTS TAGGED WITH "Inclusive Marketing"

9 steps to build trust: Ethical advertising principles

January 22, 2021

4-minute read

MJ DePalma

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People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.

On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

Guide to growth: Reach more shoppers with an inclusive approach

December 07, 2020

5-minute read

MJ DePalmaJulie Wymetalek

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Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

Guide to growth: Get more volume & reach new audiences efficiently

December 03, 2020

7-minute read

Julie Wymetalek

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Navigating through uncertainty, often with fewer resources, is the new normal. We want to help you chart a path to growth in 2021, so we’re offering four important strategies that will help you recover and thrive.