April 07, 2015
When was the last time you even made eye contact with the salesperson at your favorite retail outlet, who could only manage to say “Hello,” as you walked briskly past? What if that salesperson already knew what you were looking for and could bring you right to it? Would they have you at "Hello"? Having that audience intelligence before your customers even make eye contact with your ad on their screen is the first and most critical step to running a successful campaign. As illustrated in the...
August 11, 2013
We’ve all heard of a business that started out in someone’s garage, shed or attic. In 2001 Colin Stevens started out from his bedroom at the age of 21, selling taps. Today his company Better Bathrooms employs 182 people and has showrooms in...
July 30, 2013
If you have attended any digital marketing or SEO conference this year then you will no doubt be familiar with the term ‘content marketing’. You’ll probably be more than familiar with it in fact – sick of hearing it is likely a more apt...
May 28, 2013
Summertime is right around the corner and it’s time for travelers to start planning for that inspirational summer vacation. Be it snorkeling in Maui or an adventure to Gatorland in Orlando, the Yahoo! Bing Network sits at the pivotal point in...
March 28, 2013
We are excited to announce the launch of the newly redesigned Bing Ads search advertising site! You now have a single, unified web destination for support-related documentation to help grow and manage your campaigns. In short, here is what you...