April 09, 2015
You’re here for a reason. If you’ve invested the time, effort and funds into advertising online, you want to make sure that those precious resources aren’t going to waste; you want a decent return on your investment. No doubt you’re keeping an eye on your clicks, but what about your conversions? What is a conversion? A conversion is the ultimate purpose of your campaign; it is as you define it. Do you want to make sales? Then, for you, a conversion would be a customer clicking on the “Submit...
April 05, 2015
Regardless of whether your ultimate PPC goal is to rack up clicks on your web site’s “Submit Order” button, to have your phone ringing with customers ready to place orders or to have new customers walking through the door of your store, you need to make sure that your campaigns are both effective and efficient at getting customers to visit your web site. In my last post on this series, I covered some tips on lowering your advertising costs. The reason I chose that as my first topic is because...
March 25, 2015
Bidding on your keywords, much like account structure or landscape painting, lends itself to a certain amount of personal interpretation. Figuring out your starting bids, how to adjust them over time, and projecting the expected impact involves a certain level of guesswork. While there are tools available now to help you set your starting bids, knowing how much you can afford to pay and what it might do for your performance takes a little bit of math… and some help from the Bid Landscape tool....
November 15, 2014
Back in September, we announced the release of Close Variants in Exact Match for ads targeting the US. Given the success in driving high-quality click volume in the US, we are currently testing close variants in exact match for ads targeting the...
October 23, 2014
Back in August, we announced the availability of the Opportunities tab in Bing Ads with the caveat that it was a US only release at that time. Today, I’m pleased to let you know that the Opportunities tab has now been rolled out to all Bing Ads...