March 09, 2015
Growing up, I always envied the kids who knew exactly what they wanted to do when they grew up. They had a goal, they had this guiding light that lead them down a very specific path. I, however, wasn't quite so sure about what my path ultimately would be (and some days I think I'm still figuring it out). Sure, I have some pretty strong guiding lights in terms of the things I'm passionate about and interested in, but it took a lot of trial and error, dead ends and experiences that taught me what...
March 04, 2015
When you work in the same PPC accounts day in and day out, it can be easy to lull yourself in to a false sense of security. You get in to the routine of doing things in specific ways, or even worse, think that your advertising efforts are as good as they could possibly be. From experience, I can tell you that that’s almost never the case. Often enough, the best ideas and optimizations come from a fresh pair of eyes -- someone that can tell you what you may be missing in your account blind spots....
February 16, 2015
In PPC, competition is everything. The sheer number of advertisers battling it out for top position on the results page at any given time is a little mind-boggling -- especially when you consider the number of bids, bid modifiers, geographic targets, and devices in play. With so many variables, it can be hard to keep track of the competition and just how they impact your campaigns. Luckily, there’s a tool that can assist you with figuring out their bidding strategy: Auction Insights. What is...
January 07, 2015
If you've been following along with this series (as well as researching elsewhere), you probably have a pretty good grasp on the value of marketing your business organically via social media. Not only is it a low-cost solution -- in dollars and cents, anyway -- it's a great way for you to get to know your customers, build relationships with them and improve your products/services as a direct result of learning about what's most important to them through those interactions. Throughout this series...
December 17, 2014
With Hanukkah in full swing and Christmas coming up next week, most people are either wrapping up the last of their holiday shopping, or else they're getting ready to start (gotta love those last minute shoppers!). For those of us who are mentally moving beyond the holidays, our thoughts are shifting from gifts and button-busting meals to resolutions and self-improvement. As someone who has been involved in social media as a hobby since I got my first Hayes modem (circa 1992) -- they didn't call...