<?xml version="1.0" encoding="UTF-8" standalone="yes"?>
<rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0">
    <channel>
        <atom:link href="https://about.ads.microsoft.com/en/blog" rel="self" type="application/rss+xml"/>
        <link><![CDATA[https://about.ads.microsoft.com/en/blog]]></link>
        <title><![CDATA[Microsoft Advertising Blog]]></title>
        <description><![CDATA[Read the scoop from marketing experts on the latest industry trends from Microsoft Advertising. Discover tips and trainings for your small or medium business.]]></description>
        <language><![CDATA[en]]></language>
        <item>
            <guid isPermaLink="false">0d795b67-f6d5-4967-ab71-ec7be8d14a9b</guid>
            <title><![CDATA[All in on AI: “Discovery to Influence in GEO” Part 2]]></title>
            <description><![CDATA[Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.]]></description>
            <pubDate>April 07, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/april-2026/all-in-on-ai-discovery-to-influence-in-geo-part-2]]></link>
            <author><![CDATA[Jean-Yves Scauri, Adam Goodman]]></author>
        </item>
        <item>
            <guid isPermaLink="false">1c7d1824-0170-4962-bddf-c596a8d52de9</guid>
            <title><![CDATA[The Future Is In Play: Gaming as Advertising’s Most Powerful Ecosystem]]></title>
            <description><![CDATA[Explore why gaming is advertising’s most powerful ecosystem, and how cross-platform, player-first in-game advertising drives attention, trust, and results.]]></description>
            <pubDate>April 06, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/april-2026/the-future-is-in-play-gaming-as-advertisings-most-powerful-ecosystem]]></link>
            <author><![CDATA[Claire Nance]]></author>
        </item>
        <item>
            <guid isPermaLink="false">cede0504-f77c-4f76-867d-d4901befafa9</guid>
            <title><![CDATA[Evolving the Microsoft Advertising API Platform]]></title>
            <description><![CDATA[We are announcing a transition to a moder REST API from the legacy SOAP API. ]]></description>
            <pubDate>April 01, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/april-2026/evolving-the-microsoft-advertising-api-platform]]></link>
            <author><![CDATA[Eugene Goldenshteyn]]></author>
        </item>
        <item>
            <guid isPermaLink="false">d861e6d5-d47d-4d96-b544-b15cad449227</guid>
            <title><![CDATA[All in on AI: “Discovery to Influence in GEO” Part 1]]></title>
            <description><![CDATA[Jean‑Yves Scauri breaks down GEO: how AI decides what to surface, why brand signals fragment, and what matters for visibility and credibility.]]></description>
            <pubDate>March 30, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/march-2026/all-in-on-ai-discovery-to-influence-in-geo-part-1]]></link>
            <author><![CDATA[Jean-Yves Scauri, Adam Goodman]]></author>
        </item>
        <item>
            <guid isPermaLink="false">574af39a-eec2-4057-81fc-b4112cfb0a28</guid>
            <title><![CDATA[Debunking the myth: Is AI-powered search killing ad success?]]></title>
            <description><![CDATA[AI isn’t replacing search - it’s reshaping it. Learn how Search First brands stay visible and influential across AI driven, zero click customer journeys.]]></description>
            <pubDate>March 27, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/march-2026/debunking-the-myth-is-ai-powered-search-killing-ad-success]]></link>
            <author><![CDATA[Magda Griffiths]]></author>
        </item>
        <item>
            <guid isPermaLink="false">91fc256e-ea63-46c5-8dc3-6b29dfb05152</guid>
            <title><![CDATA[The AI Performance dashboard: Your view into where your brand appears across the AI web]]></title>
            <description><![CDATA[The new AI Performance dashboard gives advertisers key visibility and insights to understand how their content is cited in generative answers.]]></description>
            <pubDate>March 23, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/march-2026/the-ai-performance-dashboard-your-view-into-where-your-brand-appears-across-the-ai-web]]></link>
            <author><![CDATA[Krishna Madhavan, Meenaz Merchant]]></author>
        </item>
        <item>
            <guid isPermaLink="false">d248b98a-aaf4-43f9-8334-97644b48c96c</guid>
            <title><![CDATA[Play smarter on the world's biggest stage for football]]></title>
            <description><![CDATA[Learn how Microsoft Advertising helps brands engage fans, stay visible across screens, and convert intent during this summer's biggest football tournament.]]></description>
            <pubDate>March 19, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/march-2026/play-smarter-on-the-worlds-biggest-stage-for-football]]></link>
            <author><![CDATA[Ryan Miles]]></author>
        </item>
        <item>
            <guid isPermaLink="false">78919eed-2c8b-4edb-af0e-21999bcc6d57</guid>
            <title><![CDATA[Negative keywords for PMax and other product news for March 2026]]></title>
            <description><![CDATA[See the March 2026 product updates for Microsoft Advertising platform, including negative keywords for PMax, and updates for auto-bidding and travel feed.]]></description>
            <pubDate>March 17, 2026</pubDate>
            <link><![CDATA[https://about.ads.microsoft.com/en/blog/post/march-2026/negative-keywords-for-pmax-and-other-product-news-for-march-2026]]></link>
            <author><![CDATA[Kevin Salat, Eugene Goldenshteyn, Shelby Gagnon]]></author>
        </item>
    </channel>
</rss>
