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Bing Ads Summer Release Highlights: Improvements in Performance, Speed and Efficiency

This summer has been a great one at Bing Ads. Our global teams have been working hard to deliver improved performance, increased efficiency and better value – all of the things you have asked for. Our goal is to ensure a seamless experience in managing your ad campaigns on the Yahoo Bing Network.  

In case you’ve missed any of the releases from this summer, here's a quick summary of the highlights (note: section titles can be clicked on for more information on each new feature or update).

Keyword Normalization

All Markets | Available in UI, BAE, API

Previously, Bing Ads did not allow users to submit variants of a keyword with extraneous characters (e.g.: bike shed vs. bike-shed). In response to the many requests received, we created a tool to determine how keywords are normalized before being uploaded to Bing Ads. Otherwise known as keyword normalization, customers can now use keywords with extraneous characters, including those that differ by an accent mark (i.e.: café and cafe).


All Markets | Available in UI, API

To save advertisers time from manually setting up UTM tags, we released auto-tagging. Use this feature to automatically tag destination URLs and seamlessly track your paid search campaign performance in the analytics program of your choice. Visit this Help article to learn more.


Bid Landscape at the Keyword and Ad Group Level

All Markets | Available in: UI, API

Bid Landscape, a birds-eye view that offers more bidding power with less guesswork! This feature shows how different estimated bids would have impacted impressions and clicks over the previous seven days. You have the option of replacing your current keyword bid with one of the estimated bids, or entering a custom bid. Visit this Help article to learn more.


Inline Bid Suggestions and Keyword Status Insight

All Markets | Available in UI

Want to know how much you would have to bid for an ad to show up on the front page, mainline, or land the top position? Released in July, inline bid suggestions are shown in the Campaigns grid, and reduce the guesswork and time spent on your bidding strategy.

Improved Targeting (Phase I)

All Markets

For the first phase of targeting updates, we increased radius limits to 1 - 500 miles or 1 - 800 km, in increments of 1 mi/km, and added more user control for targeting settings.  Stay tuned for much more, which are right around the corner.  Learn how to target customers in Bing Ads here.

Online Insertion Orders

All Markets | Available in: UI, API

In July we announced the new online workflow for customers using insertion orders, creating a faster and easier billing process. Visit this Help article or watch this video to learn more.


New and Improved Web Interface

All Markets | Available in UI

We gave the UI a significant makeover this summer, simplifying navigation and revamping your favorite pages, including opportunities and change history—for an overall experience that feels like home. See Welcome to the new Bing Ads for a detailed list of changes.

New and Improved Opportunities Page

US | Available in: UI, API

The new Opportunities page shows how budget and keyword changes can impact your campaigns.  Here, you’ll find personalized optimization opportunities, their estimated impact to clicks and impressions, and a recommended course of action. Visit this Help article to learn more.


Top Movers Report

US | Available in UI

The Top Movers Report is a bold new diagnostics and optimization resource located conveniently in the UI. Here you can check for major variations to clicks and spend, determine which campaigns and/or ad groups are seeing the biggest changes, their possible causes, and potential actions you can take. Visit this Help article or watch this video to learn more.


Bing Ads Editor 10.5

All Markets

Bing Ads Editor (you can download the latest version here) is your desktop solution for large and multi-campaign management. This version sports a host of new and enhanced features designed in response to customer feedback, including a shared negative keyword library, 15-minute ad scheduling, and ZIP code targeting. We also refined the advanced sync, import and export functions to make optimizing performance across all your campaigns faster and easier. For an overview of what’s new, see this video.

Auction Insights

US | Available for: BAI (UI & API coming soon)

Wonder what your competition is doing and how you
compare? Don’t be left wondering, use the new Auction Insights report in BAI to see how your performance stacks up! Visit this Help article to learn more.


View and Bulk Edit Up to 1 Million Keywords

All Markets | Available in UI

Accounts in the Web UI now show up to 1 million keywords, 500,000 ads and 250,000 ad groups, with the ability to update them at the same time using the bulk edit function. You can use the bulk edit function to increase bids to an estimated first- or top of- page bid, OR increase/decrease bids by a specific percentage or monetary value, as well as preview your changes instantly. Visit this Help article or watch this video to learn more.


Stay Tuned

Your feedback has shaped everything from the interface to the latest features. We appreciate your support and input – and most importantly, your partnership. We are excited about this summer’s releases, we hope you are too – and we definitely look forward to delivering more in the coming months. Thank you for your feedback, and let’s keep the conversation going.  We’re listening.



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