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New Content and Course Offerings for the Bing Ads Accredited Professional Program

We’re pleased to announce that we’re updating and improving the Bing Ads Accredited Professional Program. This update includes revamped courses as well as new ones. Our exam also has new and updated questions. The list below highlights the new materials, where to find them, and suggests courses we think will be of interest to you. We also have included a new pause “feature” for our program, so it’s easier to fit exam-taking into your busy schedule.

Content Highlights

Conversion Tracking with Campaign Analytics. Understanding how successful your ads are at gaining “conversions” such as a sale or sign-up is a critical part of getting the most from your ad expenditures. In this course, you’ll learn how to set up your account to track conversions, how to use different conversion “goals” to measure campaign success, and how to track earnings and costs for each conversion.

Long Ad Titles and Smart Search. One of the powerful features in the new Windows 8.1 is Smart Search, an advanced search tool. Smart Search’s ability to send people exactly what they need will help boost the performance of ads using features such as long ad titles. Our training course shows you how.

Bing Ads Targeting. Targeting ads is a great way to gain exposure with customers who are most likely to be interested in your product or service. Be sure to see our training course around mobile advertising. Targeting ads to mobile devices is a great way to drive calls and traffic to your store.

Ad Extensions. Ad extensions help you create ads that are more actionable and relevant to searchers. You can design ads that enable click-to call; give local searchers the ability to easily find and map your location, or add specific details to an ad that make a click-through more likely. Learn more about these powerful features in our course.

Here’s a complete list of new and updated content:

New courses

Updated courses

Take your time – now pause your exam

Along with new content, we’ve given you the ability to better manage your time spent with our exam. Now you can “pause” during our exam, close the browser window, even shut down your computer. When you come back, the exam will resume right where you were. Enjoy the extra time on the exam and get accredited today.

Enjoy the improvements of Bing Ads Accredited Professional Program!