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Auto-tagging comes to Bing Shopping Campaigns

Yesterday, we touched on new tracking parameters that you can start taking advantage of for your landing page URLs to gain additional insights on your clicks. To continue to improve the way that Bing Ads manages your URLs, we’ve also rolled out widened support of auto-tagging to two ad products.

With auto-tagging support for Bing Shopping Campaigns and Image Extensions, you can finally say goodbye to manually tagging landing page URLs for these features. We’ll cover more in depth what is changed recently and how you can start taking advantage of it today to reach valuable customers more easily.

Auto-tagging support for Bing Shopping Campaigns and Image Extensions

Auto-tagging makes it even easier for you to track your paid search campaigns because it tells Bing to automatically append special UTM tags to your landing page URLs. You can then build reports on these URLs using your own web analytics tool, such as Google Analytics, to track how people are getting to your website.

bing ads auto-tagging

Bing will now automatically append landing page URLs with UTM tags for Bing Shopping Campaigns and Image Extensions. For example, let’s imagine that set your landing page URL in Bing Ads to:

When auto-tagging is enabled on your account, Bing will automatically append these tags to your URLs, resulting in:

And it tells you that:

  • The person came from Bingutm_source=bing
  • The channel or type of ad was cpc (cost-per-click). utm_medium=cpc
  • The keyword was from the campaign Salesutm_campaign=Sales
  • The keyword was from the ad group Clearanceutm_content=Clearance
  • The keyword Shoes triggered the ad that was clicked. utm_term=Shoes

If you already have auto-tagging enabled on your account, you do not need to make any changes to your landing page URLs and you can already start reporting on these clicks. Do take this opportunity to review your URLs and clean up any existing UTM tags that are redundant or reused. This will simplify your reporting in the future as we continue to make improvements to the way you manage URLs in Bing Ads.

For advertisers who are new to enable auto-tagging, it is as easy as a selecting a checkbox in your account settings. Learn more about auto-tagging from Bing Ads Help.

Auto-tagging now appends utm_content to send ad group name

For those who might have missed the update, back in January 2016, we released updates based on your feedback to auto-tag ad group names using the utm_content parameter. The breakdown of how UTM tags are also shown below for your quick reference.

bing ads auto-tagging


Tells you


Where people came from. Bing sets this to bing.


What channel was used. Bing sets this to cpc.


What campaigns the keywords came from.

NEW! utm_content

What ad groups the keywords came from.


What keyword brought people to your website. 
For product ads, what Bing Shopping product group (Criterion ID) brought people to your ad.

Note: Auto-tagging is now supported for: text ads, keywords, Bing Shopping Campaigns and ad extensions (Sitelink and Image). Auto-tagging is not applied to contextual ads.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at