I’m Lucy Wang, Senior Vertical Marketing Lead of Financial Services with Bing Ads. While Financial Services industry had certainly met its challenges in the past few years, it is now enjoying a major comeback. I would like to share some useful tactics to take your search campaigns to the next level in the next Ask an Expert in the Bing Ads LinkedIn group.
By way of introduction, you may want to know a bit about me. I started out as a product manager, building E-Commerce and M-Commerce products for 13 years. In the last 7 years, I divided my time between SEO and SEM in the Financial and Travel industries, helping advertisers reach their optimal share of wallet organically and acquisitively. I particularly like Financials because of its human connection – it’s not buying a product, rather, planning our lives. I’ve witnessed the unique challenges financial marketers face: regulation, brand trust and scammers, to name a few. Let me help you navigate through the maze and get to the right audience.
And… did I mention we’re in tax season now? Jump in with your questions, let’s get the “Ask an Expert” started! I’m sure we’ll learn from each other! I’ll be in the Bing Ads LinkedIn group from Monday the 31st of March until April 4th.