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Live from New York City: SES Coverage Starts Tomorrow!

SES NY_Christen_Montage

Hello!

I’m Christen (that’s me in the scarf) and I am going to be your guide at SES NYC. You can trust me as a Microsoft employee who runs the Bing Ads Training and Accreditation program, third-year SES attendee, and suitcase-packing extraordinaire who perfected the maxed out-weight of 50 pounds!

Buckle up as I bring you the latest and greatest from the keynote addresses and presentations by our very own Bing Ads experts.  I also look forward to chatting with many of you this week at the Bing Ads booth. Be sure to stop by if you are in the Big Apple for tips and tricks and, of course, swag!  Check out the schedule of our Bing Ads speakers below and until tomorrow, signing out!

Christen Anderson

SPEAKING SESSIONS

SPEAKER

Theater Session: Excel in Excel for Paid Search

In this session, you will learn about top actionable Excel tips based on small lessons from hundreds of optimization PPC proposals to Fortune 500 companies and small businesses. Join John Gagnon to see his insightful charts on topics like bidding, impression share and pivot tables, as well as a dive into the top three features in Bing Ads Intelligence.

Tuesday, 10:10am – 10:30am

John Gagnon, Presenter
Bing Evangelist, Microsoft

Sponsored Session - Bing Ads: The Next Evolution in Search Advertising

If you're not advertising on the Yahoo! Bing Network1 yet, you're missing out on 45 million unique searchers that do not use Google, and who are likely to spend 22% more online than the average Internet searcher in the U.S.2So, how can Bing help grow your business? What will Bing do next, and how will it impact advertisers? Hear firsthand what Bing is doing to improve its consumer experience and get insight into the Yahoo! Bing Network audience and the latest updates on Bing Ads features.

1 Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the US
2comScore Core Search (custom), September 2012

Tuesday, 3:30pm – 4:30pm

Jason Dailey,
Senior Director, Search Evangelist, Microsoft

Brian Utter,
Senior Director, Bing Ads Marketing, Microsoft

Meet the Experts Roundtables

Join us at our "Meet the Experts Roundtable Forum" where you'll have a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Afterward, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.


Tuesday, 4:30pm – 5:30pm

Jason Dailey,
Senior Director, Search Evangelist, Microsoft

John Gagnon,
Bing Evangelist, Microsoft

Reporting and Analyzing PPC Campaigns

As your campaigns proceed through their life cycle, which reports should you leverage at each particular stage to ensure their optimal performance? In this session, you will learn what type of reporting and analysis is recommended when launching a new campaign, for growing that campaign, and ultimately when optimizing its ROI. Ping will share insight on how your campaign performance data could influence your ad ranks during auction . Additionally, you will hear first-hand what the Yahoo! Bing Network is developing to help you more quickly and easily analyze campaign performance.

Wednesday, 10:15am – 11:15am

Ping Jen, Presenter
Senior Program Manager, Microsoft

Meet the Experts Roundtables

Join us at our "Meet the Experts Roundtable Forum" where you'll have a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. Afterward, take your conversation and new contacts to our networking cocktail reception where you can continue the discussion over a few drinks.


Wednesday, 12:30pm – 1:30pm

Jason Dailey,
Senior Director, Search Evangelist, Microsoft

John Gagnon,
Bing Evangelist, Microsoft

Activating the Social-Search Dynamic

Brands that seek performance from social media must embrace the dynamic between social and search. If search marketing is all about delivering value from consumer intent, social is about delivering value from consumer interest. Search marketers must understand the dynamic between search and social where interest begets intent, and intent reinforces interest. This presentation will discuss:

· How to develop an integrated social-search strategy.

· Key points of crossover between search and social marketing.

· Ideas for achieving synergy and efficiency between both channels with actionable strategic frameworks.

· The importance of combined measurement and analytics strategy.

Client examples from some of the world's most revered brands

Thursday, 10:45am – 11:45am

Duane Forrester, Co-Presenter

Senior Program Manager, Bing

Paid Search Analytics and Multi-Touch Attribution Analysis

Have you ever wondered how paid search, SEO, and other tactics interact and how to allocate your precious resources in the most optimal way? This session will share a case study that provides a holistic understanding of customer behavior across all digital channels (bought/owned/earned) in order to optimize future efforts.

Thursday, 1:00pm – 2:00pm

John Gagnon, Presenter
Bing Evangelist, Microsoft

Search Marketing Power Tools Set: SEO & PPC

Whether you're new or a long time search marketer, tools are critical for improving SEO and PPC efficiency, effectiveness and scale. The problem is, the web is flush with search marketing tools. Which are the best for you? This session will spotlight the most important tools to accomplish all aspects of your search marketing program from competitor and keyword research, on-page optimization, link building, landing page testing, web analytics, bid management and more.

Thursday, 1:00pm – 2:00pm

Paul Corkery, Presenter
Senior Operations Program Manager, Microsoft