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Webcast: The Art and Science of AI & Automation

Are you interested in learning more about the reasons behind significant changes in our account performance, but don’t always have the time to investigate? Do you want to know what your competitors are up to and how do they compare to you? Have you heard the AI and automation hype but want to know what these advances in technology really mean for your business?
 
Then you should join us on Thursday, June 27 at 11 a.m. PDT for the Art and Science of AI & Automation webcast. We'll explore how Microsoft Advertising tools harness the power of AI to provide personalized recommendations for your campaigns, using machine learning and the Microsoft Graph.
 
Each month, thousands of Microsoft Advertising clients take advantage of the helpful suggestions curated and tailored just for their ad campaigns, and now you can too. Plan smarter customer journeys with targeting based on audience intent and tools that automate media optimization. We help you turn data into better-performing marketing campaigns.
 
We'll be covering the following features and more:
 
  • Google Import
  • Dynamic Search Ads
  • Broad Match
  • Competition tab
  • Performance targets
  • Performance insights
  • Recommendations

You’ll have the opportunity to ask questions during the live Q&A at the end of the presentation, so bring your questions and take advantage of engaging directly with the experts.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights, as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
 
Register now and you can join us for the live webcast at 11 a.m. PDT on June 27 or view it on demand, whichever is most convenient for you. Start learning more about Microsoft Advertising audience solutions, and how they can help your business.