What Does “Approved Limited” Mean?
I’ve said this before and I’ll say it again: Approved Limited may actually be good news. It means your item is already approved in at least one of your targeted markets.
Approved Limited Highlights
Your ad or keyword is already approved and eligible to serve
“Why me? I only target one country.”
To help serve your ads to users from your targeted country when their searches come from elsewhere, certain markets are combined in targeting bundles. For instance, US-targeted Campaigns can potentially serve to US users in Canada, or to US users searching from a Canadian site. Therefore, items in your account are rolled through editorial checks specific to these bundled countries, which means sometimes your ad will be editorially approved in one country but pending or disapproved in another. This is what triggers the Approved Limited status.
Don’t worry! If your items were already serving in your preferred market, they will continue to serve there, even if they are pending or disapproved in other markets.
What Does Approved Limited Look Like?
You can view and appeal Approved Limited items from both Bing Ads UI and Bing Ads Editor. Let’s look at them, one at a time:
The View from the UI
In Bing Ads UI, Approved Limited items are relatively easy to find:
Go into an ad group and select the “ads” or “keywords” tab. Click the Filter icon and select Delivery from the drop-down on the left. Next, choose Approved Limited and click APPLY.
To see what’s “limiting” an item with Approved Limited status, click on the arrow.
↑ This example indicates the term will be Approved or Disapproved within 48 hours. Check back later.
↑ This message means the term was editorially rejected for Pharmacy Content in Canada, India, and the US. The “Request Exception” button tells you that the rejection can be appealed inline right from Bing Ads. If your ad is for a pharmacy training program, for instance, you could request an exception.
↑ This example indicates that the term was rejected for Gambling Content during editorial review in Canada and the U.S. Since there is no “Request Exception” button, this means that the rejection is not appealable. The message says the item was already appealed, and remains disapproved.
Keep in Mind: Your item is approved and eligible to serve in any targeted country not listed in the Disapprovals view.
See the Best Practices for Submitting Exceptions blog for more information about Inline Appeals.
The View from the Editor
In Bing Ads Editor, Approved Limited items look different. They can be viewed both in the Information view and Editorial Disapprovals view.
Items viewed here don’t include country information, and are NOT appealable. They look like this:
↑ This example indicates the keyword “sex in the city fragrance” is Approved, but not eligible to serve in at least one targeted country. The Status indicates that the item is not appealable.
Remember, there’s nothing to do for items under Information. Either an editorial decision is yet to be made, or a decision has been made and it can’t be appealed.
Items viewed here WILL include country information, and ARE appealable. They will look like this:
↑ This example indicates the keyword “bill blass nude” was disapproved for adult content in the CANADA market. The Status indicates that the item is appealable.
Keywords and Ads in the Bing Ads Editor Editorial Disapprovals view are appealable, even if they are Paused.
For more information on appealing through Bing Ads Editor, see the Best Practices for Submitting Exceptions blog.
Both the UI and the Editor provide a good deal of information about your Approved Limited items. But one of the most important facts about Approved Limited you already know:
Approved Limited may actually be good news. It means your item is already approved in at least one of your targeted markets!
(See? I said it again.)