Looking for more retail traffic for your Bing Shopping Campaigns? Bing is testing a new shopping experience to give advertisers an additional opportunity to engage with the Bing audience through Product Ads
by including rich product details in their Bing Merchant Center
feeds. Product Ads offer a rich, engaging ad format for retailers to connect with consumers searching for products on Bing. We’ve started tests of a new experience in the United States on Bing.com
to help consumers easily find products that meet their criteria.
How is this experience triggered?
For certain queries like “laptops”, some users may see the title of the Product Ads block as clickable.
After clicking the title, users land on the new shopping experience, where they see additional product options from multiple retailers. They can also narrow down their options using a rich set of filters and buy their chosen product on the retailer’s website. Shoppers can click on the product title to view the buying options and additional product information and specifications.
How can retailers participate in this experience?
This experience is powered by Bing Shopping Campaigns and Product Ads. If you’re a participating retailer, your products are already eligible to show up on the new shopping experience. If you’re new to Bing Shopping Campaigns and Product Ads, please begin by reading about Product Ads in Bing Shopping Campaigns
To increase the likelihood of your product offers appearing in this experience, we’re recommending the following steps to all retailers:
1. Provide product identifiers for all eligible product offers in the feed:
- Global Trade Item Number (GTIN)
- Manufacturer Part Number (MPN)
For more information on unique identifiers, please read Unique identifiers for your product ads
2. Provide product category for all Apparel and Accessories offers.
3. For all Apparel and Accessories offers, provide these attributes:
- Age group
- Size type (optional)
- Size system (optional)
- Item group ID (optional)
- Pattern (optional)
- Material (optional)
4. Product images:
- Provide multiple images, up to 10, if available.
- The recommended image size is at least 300 x 300 pixels for all products.
For more information on Product Ads feeds, please read How is the feed file organized
Help improve Bing Shopping Campaigns
Give us your feedback on this new shopping experience. Your feedback and requests help improve Bing Ads and Bing Shopping Campaigns. Please let us know how we can improve Bing Shopping Campaigns to help you do more and work less. We invite you to contact us via Twitter
, suggest a feature in the Bing Ads Feature Suggestion Forum
, or send us an email with your thoughts to: firstname.lastname@example.org