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Searching for love? Prep your Valentine’s Day ad campaigns for 2017!

When it comes to shopping in the name of love people aren’t afraid to spend money. Retailers went gaga with over $19.7 billion in Valentine’s Day sales last year.1 Show some love to your search engine marketing (SEM) campaigns this Valentine’s Day; If you don’t, you’ll be missing a big opportunity to generate leads and revenue in Q1 2017.
 
To do this you’ll need our Do-It-Yourself (DIY) Bing Ads Guide to Valentine’s Day. This guide will show you how advertising on the Bing Network can help your business:  
 
  1. Increase website visits
  2. Get more phone calls
  3. Drive more in-store traffic
Forty percent of Valentine’s Day shoppers are looking for the just the right gift; 16 percent shop for flowers, 15 percent buy jewelry and 10 percent want something sweet.1 And spending isn’t limited to romantic partners. Of the 45.2 percent of Americans who report not celebrating Valentine’s Day, nearly 1 in 4 said they would still make purchases to mark the occasion.1
 
Not a retailer? Don’t worry! The love you put into your SEM campaigns won’t be unrequited. More than one-third of Americans dine out for the holiday, making it the second-busiest day for restaurants in the U.S.2 In our DIY Valentine's Day Guide, we provide tips on how to flood your phone lines with couples making reservations or placing orders for the most romantic day of the year.
 
Some customers don’t want to battle traffic, crowds and weather to shop when they can make their purchases online. In 2016, 28 percent of people shopped online for Valentine’s Day.3 Nearly a quarter of Americans started searching online for gifts in January, with another 46 percent beginning the first week of February.4 Over one-third of searches took place on mobile devices.5 In our guide, we give you a checklist of the most important things you need to do to prepare your Valentine’s Day SEM campaigns for online shoppers.
 
Valentine’s Day searches peak during the first two weeks of February, with a flurry of search activity on February 13 and 14.4 If your goal is to keep the fires burning in your brick-and-mortar store, our guide includes tips on location targeting that will help you capture last-minute shoppers in your local area who need a gift — and need it fast.
 
We put together the DIY Guide to Bing Ads: Valentine’s Day 2017 to help you get your Valentine’s Day SEM campaigns up and running in no time.
 
So don’t delay in showing your customers how much you love them, give your SEM campaigns they love they want. Check out the guide now.  

Happy Valentine’s Day from your Bing Ads team!  


1National Retail Foundation, Monthly Consumer Survey, 2016.
2Eater, What America Eats on Valentine’s Day, 2016.
3Linkdex, 38 Surprising Valentine’s Day Statistics Marketers Will Love, 2015.
4Microsoft internal data only, daily searches January-February 2016, U.S. only.
5National Retail Federation’s 2016 Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics.