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Bing Ads Editor 10.7 Has Arrived – Keyword Text Editing, Faster Downloads and More

We are pleased to announce the availability of Bing Ads Editor (BAE) 10.7, your desktop solution for large and multi-campaign management.  The improved Bing Ads Editor has been revamped based on your feedback, sporting a host of new and enhanced features designed to help you get more done in less time. This includes editable keyword text, better Get/Post changes, faster radius targeting management and overall usability improvements. 

For a visual walkthrough of the new Editor, check out this short video.

What’s New?

Here are five updates that we hope will improve your Bing Ads Editor experience:

1. Editable keyword text

With this improved version, you now have the ability to edit the text of synced keywords—enabling you to manage keywords more efficiently. Making this change was a major priority as we learned, based on your feedback, the inability to edit keyword text once synced to the cloud had become an ongoing pain point.

2. Improved Get/Post changes

With Get Changes, you now have the option to select specific campaigns to download—allowing for more granular control over what data gets downloaded. Additionally, you can choose between Basic option, which downloads only the campaign data; OR More data option, which downloads the first page bid estimates, top-of-page bid estimates and quality score along with your campaign data.

With Post Changes, you can now either post all the changes you’ve made across the account or choose specific campaigns with changes that you want to post.

3. Radius targets now under location targeting grid

Last year we added the ability to manage area targets from the location targeting grid. In the new BAE, we have improved the experience even further by adding the ability to manage radius targets as well from the location targeting grid.

4. Logout:

We have also added the ability to log out of your currently logged-in user credentials without having to close Bing Ads Editor.

5. Usability improvements

We’ve made several usability improvements to the navigation, edit pane, and action bar to make the navigation more intuitive, which should help save you time when managing your campaigns with Editor.

Download Editor 10.7 Now

This release is being rolled out, so you can expect to see a prompt to upgrade to 10.7 when you launch your Bing Ads Editor over the next couple of weeks. You can also download the latest version from the BAE download page right away.

We will continue to listen, so please keep the feedback coming on the Feature Suggestion Forum, Twitter, or leave a comment below.

Thank you!

Devang Gandhi

Program Manager, Bing Ads Platform