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The Science of Audience and Attribution Modeling webcast coming December 14

For most marketers, being able to attribute sales or leads to a specific marketing effort is a huge challenge. But if you don’t know for sure which channels are driving sales, how can you allocate budget properly? Most companies are using attribution models that offer a partial solution to track online conversion only and for a single device – but our marketing campaigns live across devices and across both online and offline channels.  In this webcast we’ll help you rethink attribution and the common issues that arise with cross-channel marketing.

Join us and special guests Kristopher Jones, Founder and CEO of LSEO.com, and Chris Haleua, Senior Product Marketing Manager at Adobe, for a discussion about attribution. We’ll also take a closer look at your audience for a sharper remarketing target.

We look forward to seeing you on December 14 at 11 AM PST to puzzle through the attribution challenge and to sharpen your skills with audience building for remarketing.