What does a search engine marketing (SEM) agency have in common with Chinese jump rope?
Mona Elesseily, a childhood player and innovator of the game, can tell you in our latest Bing Ads Customer Success Story. Mona and Andrew Goodman head up Page Zero Media, a search marketing agency that has been using its pay-per-click expertise to maximize client return on investment for over a decade.
In this installment of customer stories, Page Zero Media uses Bing Ads to hit an ambitious cost-per-acquisition target for one of its oldest and dearest clients: CanyonTours.com, an independent destinations operator whose account Goodman, the agency's president, still personally handles.
Read the full story to find out how Page Zero Media makes smart connections to achieve more with Bing Ads for clients old and new. Be sure to stay tuned for tomorrow’s post here on the Bing Ads Blog, where Andrew will share some pro tips on campaign automation for large accounts.