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Three tips to Bing Ads campaign imports you can’t miss

If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...

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The science of brand bidding: Follow-up and FAQs

The pros and cons of bidding on your own brand terms can keep you running in circles. On one hand, bidding on your own brand terms could be a waste of money if your organic results are showing up anyway. On the other, what do you lose (or, what’s the cost) when you don’t invest in bidding on your brand terms? The data scientists at Bing Ads wanted answers on the brand-term bidding question, so they created tests, conducted the study and compiled the data. Led by Lars Hirsch, our Director of...

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Cheat sheet: Bing Ads extensions

Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its Ad Rank formula – but far too few of you have applied the same strategy to your ads on Bing! In fact, many people don’t even realize that Bing offers extensions. Indeed, there are a wide variety of ad extensions available in...

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Automated Rules and earthquakes in #AskBingAds Episode 2

Here’s the second episode of our new #AskBingAds video series! In this episode, we’ll cover: Image extensions Bing Ads Editor for Mac Automated Rules And you’ll get a chance to see me do an impression and discuss one of my favorite topics, earthquake safety. As a reminder, keep asking us product-related questions on Twitter using #AskBingAds and each month we’ll choose several to address in a new episode. If your question is selected, you’ll get one of the fabulous t-shirts you see me wearing. A...

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Campaign automation for the control freak

With its robust current share of searches in the US market, most larger Bing Ads accounts are going to be tough to fully optimize manually. Agree? That’s typically where the sales pitches begin. What third-party tools can magically shorten your account management tasks? Well, I’m not here to sell you anything. It’s come to my attention that too few account managers are using the powerful built-in automation methods in PPC platforms. These features are perfect if you’re looking to perform core...

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