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Microsoft Advertising Blog

Steve Sirich

General Manager, Microsoft Advertising Marketing

BLOG POSTS BY Steve Sirich

Page 6 of results

Get Onboard for Summer Travel Opportunities with Bing Ads

To me, travel means three things: finding great food, fascinating cultures, and desirable weather. I’ll often use searches on Bing to find that elusive combination. I’m by no means alone – according to, eight in 10 travelers use the web...

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Bing Ads March Update: Reporting Improvements Help You Do More with Your Campaign Data

Here at Bing Ads, we constantly think about what steps we need to take to help you, our advertisers, be more effective. To that end, we’re constantly working on updates that improve the search advertising experience for you. Just a few months...

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The Year in Review with Bing: Most Searched Advertising Campaigns and Brands

As you may have seen, our friends at Bing released the 5th annual end of year Bing Trends for 2013 earlier this week. The lists included interesting insights, like the Most Searched Person of the Year, Songs, Sports Teams, Social Media sites and...

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Search Marketers, It’s Time to Get Ready for a Busy Shopping Season

Holidays are almost here, so bring on the cheer – and as a search advertiser, this is the most exciting time of year. As we know from last year, the top ten highest spend days for online shopping all happened during the winter holiday...

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Capture More Customers by Using Broad Match in Your Bing Ads Campaigns

Over the last year, we’ve heard from you, our advertisers, that you would like broad match to work harder for you. As you may already know, your feedback is the north star of our planning process, so we’ve invested heavily in improving the...

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