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Ping Jen

Senior Program Manager, Microsoft Advertising Planning

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BLOG POSTS BY Ping Jen

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Bing Ads and the Competitive Advantage

How does the Bing Ads product portfolio, combined with Bing’s search audience, enable you to gain a competitive advantage in search engine marketing? I would like to reference the ideas of Competitive Advantage from Michael Porter, a Bishop...

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Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements

NOTE: Updates have been made to this post to reflect our recent partnership with AOL; content viewed at this URL prior to February 2016 may differ from what you see here now. Scaling advertisers’ targeting management is a top priority for Bing Ads. In the upcoming Bing Ads Editor 10.4 release, you will find the following four enhancements to help you manage targeting entries with ease and apply them with improved granularity. Newly established targeting grid provides a full view of geo-targeting...

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