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Microsoft Advertising Blog

Ping Jen

Senior Program Manager, Microsoft Advertising Planning

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BLOG POSTS BY Ping Jen

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Introducing Quality Impact – A New Way to Measure the Impact of Quality Score

“What do I get out of improving my Quality Score?” is a common question among advertisers; soon Bing Ads will answer this question via a new feature named Quality Impact. Based upon the competition for the targeted traffic and the traffic volume,...

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