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Lucy Wang


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Insights to optimize for tax return season

The holidays are in full swing and good cheer is in the air. For tax software and services advertisers, now is also the time to prep your campaigns for the upcoming tax filing season. Last year, the IRS received 138.2 million individual tax returns, including more than 120 million e-filed returns.[1] With a strong economy and low unemployment, a high number of returns are also expected between late January and April 15, 2016.[2] That’s good news for tax service and software providers, especially...

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Broad Match: The ultimate volume player

You know broad match brings you additional traffic. However, you at times question the relevance of broad match, particularly when compared to other popular match types. Just like beauty, ad relevance is in the eye of the beholder. In search advertising, our searcher’s interpretation of relevance can vary drastically based on their unique personas, preferences and trends. In the past 12 months, we’ve worked hard to improve our broad match technology to give you quality and control, in addition...

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