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Lucy Wang


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Five ways to ready your family travel campaigns for takeoff

Today, more than ever, families need a break from the everyday. Both parents and kids are stressed. According to Project Time Off, 6 out of 7 kids say their parent brings work stress home and 79% of kids report experiencing some degree of stress in their daily lives. What’s more, 77% of kids report feeling no stress when a parent takes time off and spends it with them.

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3 steps to make your healthcare ads more personal

Over the last 3 years, millions of Americans have signed up for health insurance through the Affordable Care Act’s (ACA, also known as Obamacare) federal and state marketplaces. In fact, the rate of uninsured adults has dropped 36 percent since the individual mandate came into effect in late 2013. The health insurance market is very competitive, and early optimizers can gain a serious advantage.

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Six tactics to gear up for the Summer Games

Six tactics to gear up for the Summer Games

All eyes will be on Rio de Janeiro, Brazil, as the summer games kick off in August. For 2.5 weeks, the world will be mesmerized by amazing feats of strength, endurance and resilience. This international competition and its talented athletes will turn aspiring viewers into ambitious doers. For example, in the U.K., sports participation increased in 2012 before and after the London summer games, and stayed high through the next year.[1] For sporting goods/fitness equipment and sports apparel...

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