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Frances Donegan-Ryan

Microsoft Advertising Community Manager

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BLOG POSTS BY Frances Donegan-Ryan

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Janes of Digital tackles tough conversation on workplace safety and inclusion

There was a buzz in the salty, Seattle air last night as over 150 of the world’s top digital marketers gathered at the SMX Advanced Janes of Digital event. Each year, experts from around the globe come together to open the SMX Advanced conference with an evening of yummy food, good drinks and great conversation. We were blessed with beautiful weather and a stunning sunset at the Seattle Art Museum’s Olympic Sculpture Park, but it was the heart-felt panelists that stole the show last night and...

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The Art and Science of Ad Copy Testing: Follow-up Q&A

The Art and Science of Ad Copy Testing: Follow-up Q&A

There are very few things we can do to actively influence our search audience. We don’t have music, dancing ponies or massive graphics; all we have is our ad copy. What we can do is influence our audience with smart, effective ad copy. In this webcast, part of the Art and Science series, we first take a little time to understand the psychology of decision-making. Why do we make the choices we make? Are we more influenced by relief from a pain point or by a rub on our ego? Once we understand that...

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Inside view on Bing Ads Connect: What came first? Sales or Trusted partnership?

The Bing Ads team travelled to Philadelphia two weeks ago to meet and connect with local search advertising experts. We gathered the group together to collaborate, learn, gain insights into the technology available today and to think about the future of search. Our team got a chance to share how Microsoft thinks about search, the latest and greatest on the Bing Ads platform and to listen to feedback from our customers. Together we know we can help define the success of the industry. As part of...

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The Art of Advertiser Science: The Science of Remarketing follow-up and Q & A

We had our latest Art of Advertising Science webcast last week where we covered paid remarketing. Remarketing is how you can say hello again to customers who have previously visited your site, with an ad that shows up when they search on relevant terms. For example, let’s say you want to target visitors who spent 2+ minutes on a product page, maybe your Insane Running Shoe page. The next time those people search on keywords related to your Insane Running Shoe, your ad will appear in the search...

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Recap: The Kevin Bacon Approach to Keyword Attribution

The assumption in Hollywood circles is that everyone is just six people from knowing Kevin Bacon – and that the closer your degree is to Kevin Bacon, the more successful you will be. This is a great analogy for understanding how keywords can assist conversions, even if those keywords themselves aren’t conversion stars. Conversion attribution continues to be the bugaboo of digital marketing, especially as searchers stretch across screens and absorb the influence of social media. There’s nothing...

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