May 01, 2020
4-minute read
Marketers are focused on personalizing customer interactions, but a gap exists between consumer expectations and the perceived value of sharing personal data. Learn more in Consumer Privacy & Trust research from Microsoft Advertising and iProspect.
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March 26, 2020
4-minute read
High CXQ Performers have discovered how to deliver on customer expectations by calling upon a blend of human creativity and machines. By harnessing AI and cognitive services, they can engage customers at scale in a personalized manner.
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March 25, 2020
3-minute read
These are unprecedented times. There are no playbooks for what to do next, but what’s certain is that consumer behavior is shifting, and we need to adjust our methods. Here are a few strategies, with a fresh approach that reflects the “new normal.”
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February 05, 2020
4-minute read
The job of marketers is to persuade consumers to make a purchase. However, before marketers can wield that influence, they need to understand those they want to persuade. The most impactful marketers are focused on the customer experience.
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January 07, 2020
4-minute read
Advanced technologies and seemingly infinite consumer choices make it imperative for brands to deliver a great customer experience. Marketers are in a unique position to drive this engagement with customers across channels through a variety of touchpoints.
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