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We’re achieving our goal with less budget. This allows us to diversify our investments to a wider portfolio and more easily manage risks within platforms.
TERENCE WU, DIGITAL MARKETING DIRECTOR — PAN PACIFIC HOTELS GROUP
Pan Pacific Hotels Group steadily increases advertising ROI by adding Microsoft Advertising to its paid search strategy.
Microsoft Advertising helps BlaBlaCar make that first connection with our customers, which then lets us facilitate those new and exciting connections among them.
Alec Dent, Marketing manager — BlaBlaCar
BlaBlaCar saw their click-through rate increase and their cost per click decrease with their Microsoft Advertising campaigns. Those clicks lead to conversions thanks to the combination of search advertising and the unique audience on the Microsoft Search Network.
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