Advertising

Some of the best pay-per-click ads engage customers with images and extensions.These types of features must be used properly and appropriately to create a positive advertising experience for consumers.The following policies will help you specifically with Product Ads, extensions products and ads that include image, audio and video formats.

Image, audio and video policies

  • Image ad functionalities
  • Nudity, offensive advertising
  • Image quality
  • Audio
  • Video
  • Intellectual property rights
  • Endorsements and testimonials
  • Online tracking technologies

Ad extensions policies

  • App extensions
  • Sitelink extensions
  • Location extensions
  • Phone numbers and ad call extensions
  • Image extensions

Product ads policies

  • Advertising guidelines
  • Product description and condition
  • Price
  • Savings and rebate claims
  • Subscription offers
  • Image
  • Restricted and disallowed categories
  • Adult ad advertiser
  • Security at checkout
  • Ad performance exclusions
  • Online tracking technologies
  • Use of product feed data

Remarketing in paid search

  • Privacy policy
  • Behavioral targeting opt-out
  • Sensitive categories
  • Microsoft Advertising disallowed products and services
  • Underage users
  • Web properties directed to children
  • Tracking tag misuse
  • Precise geo-location on mobile devices
  • Association of additional personal data
  • Third-party data providers