Trademark owner
If a trademark owner is concerned that their trademark is being used improperly in ad content, the owner should first contact the advertiser directly to address the issue.If dissatisfied with the results, the owner may also wish to contact Microsoft by completing the Intellectual Property Concern Form for that market, and select the option [Trademark Misuse in Ad Copy].See Trademark Infringement Investigations below for more details.
Please note that Microsoft is not a mediator.As such, Microsoft encourages trademark owners to engage directly with advertisers whom they believe are misusing their trademarks.
Ads and Keyword Investigations
Microsoft will investigate a complaint about trademark infringement in the text of a search ad and will take appropriate action after it collects all required information.The intent of the investigation is to ensure the quality and accuracy of our ad results and to help our users avoid confusion.
Microsoft allows the fair use of trademarks in ad content, in accordance with truth and law, such as:
- Use of a trademark by a reseller of authentic goods or services
- Informational websites about goods or services represented by the trademark, such as product reviews
- Ordinary dictionary use of a term
- Comparative advertising, when supported by independent research