Advertising

Only approved advertisers may participate in the Adult Advertising Program.If you are an approved advertiser, please follow the policies throughout this page to ensure your ads are approved quickly.

Definition

Microsoft classifies advertising as adult content if the target website features sexually explicit content, including, but not limited to:/p>

  • Pornography.
  • Dating sites with the clear intent for sexual encounters, where the website content features graphic images on the landing page, or the language is graphic or explicit in nature.
  • Sites that promote porn stars and their personal brands.
  • Sites where sex toys are the prominent feature of the site.

Disallowed adult content

For all advertisers, including participants in the Adult Advertising Program, advertising may not include keyword variations, ads or websites that relate in any way to illegal, non-consensual, denigrating, obscene or violent activity (including bestiality, brutality, torture, death, illegal drug use, cruelty, prostitution, pedophilia, rape, incest, extreme or shocking sex, child pornography, strippers/strip clubs, escorts) or content that relates to persons who are, or are suggested to be, under the legal age permitted in applicable jurisdictions.

ApprovedApproved

¿Porn Pics and Videos
www.contosoAdult.com
Quality images and streaming videos of your favorite stars.

DisapprovedDisapproved

¿Real Ex Hacked Pics
www.contosoAdult.com
Get revenge on your ex. Hundreds of real pictures.

Policy

Advertisers may not advertise illegal and non-consensual related content.
​Sex Personals
www.contosoAdult.com
Full Access to all the hot and sexy singles in your area.
Find someone tonight.
Find an Escort Tonight
www.contosoAdult.com

Meet sexy Escorts and paid companions for the best night of your life.
Advertisers may not advertise escort related content.
Erotic Sex Toys and Adult Products
www.contosoAdult.com
Satisfy your curiosity. The best adult toys and DVDs.
Discreet shipping.
Sadist Sex Toys
www.contosoAdult.com

Looking to inflict pain? Huge inventory. Free shipping on the latest toys.
Advertisers may not advertise violent activity, brutality and torture related content.

Adult advertising participation

Advertisers must apply to participate in the Adult Advertising Program, and ensure compliance with applicable regulations and Microsoft policies.Adult ads may not be distributed through all of the advertising distribution options and may appear only in text search ads.

If you would like to apply, please complete and submit the Adult advertising program participation form. Your application may be considered separately for each country/territory in which you want to display ads.

As a participant in the program:

  • You are responsible for all content that is related to or accessible within your site, including, but not limited to, links, text, audio, visual, or image content, as well as content linked to from the site (even if it is provided by a third party).
  • You must comply with all applicable industry regulations, standards of practice and legal requirements, including, but not limited to, those concerning age verification of models featured on the site.
  • You agree to give Microsoft immediate, unrestricted and unconditional access to all sites that are associated with adult ads, at no charge, in cases where we need to investigate compliance of such sites with our Microsoft Advertising Policies.
  • For more information and the list of approved adult keyword, please consult the Adult resources page.

Adult keywords and advertising

  • Keywords that are approved for adult advertising content must be solely and explicitly for adult content – for example, Microsoft Bing users searching on approved adult keywords are only served sexually explicit content, while non-adult-specific keywords do not serve adult content.Examples of approved adult keywords include: Free Porn, XXX Video, Live Sex Chat Cams, Phone Sex Lines, Sex Toys, Blow up Dolls or Rabbit Vibrator.
  • Keywords that are not explicitly related to adult content – that is, keywords that are relevant to both an adult search results category and a non-adult search results category – are not allowed in the Bing Adult Marketplace.Examples of keywords that are not explicitly related to adult content include: Breast Enhancement, Condoms, Lubricants, Lingerie, Sex Education or Single Dating.

Adding adult keywords to your campaign

  • When adding adult keywords to your adult campaign, the "Exact" match type is the only match type allowed.Choosing phrase or broad match types will prevent your ads from delivering.You may only submit keywords that are associated with adult content, and the keyword must be on our approved adult keyword list.

Adult advertising guidelines

The following guidelines are provided for advisory purposes only.At its sole discretion and at any time, Microsoft reserves the right to define and amend what is considered adult content, amend the published adult policy, restrict the presence of adult content across the network, and disable the use of adult keywords.
  • Ads for sites that conátain sexually explicit content must contain language that clearly indicates that the site contains sexually explicit content.Space permitting, ads must indicate that the landing page is for ages 18+ or for adults only.

Adult example

Sex Dates and Swingers
www.contosoDating.com
No romance. Couples looking to experiment and discreet affairs.

Non-adult example

Real Ex Hacked Pics
www.contosoDating.com
Find your soul mate today. No nudity, just romance.
  • Sites that do not feature sexually explicit content on the landing page or as a dominant theme on the website, but that link to adult content, must employ a "bridge page" warning users that adult content will be found when the link is clicked.

Landing pages must point to a bridge page when linking to adult content:

The bridge page must warn users that the page contains adult content.

Landing pages may not link directly to adult content without the use of a bridge page:

Landing pages may not link directly to adult content.

  • Sites that feature adult images must include an age disclaimer on their site and all models must have the appearance of being 18 years or older.
  • Ads, keywords, landing pages, and website content must follow all other Microsoft Advertising Policies.
  • In addition to the disallowed content listed above, the Adult Advertising Program also prohibits the provision or spread of content that meet any of the following conditions:
    • Content that could be used to arouse or satisfy sexual desires
    • Content that does not have any artistic, medical, or educational value
    • Content objectionable to the general public
    • Content that violates the social customs and culture of the Taiwan market
    • Content that has not been appropriately blurred before publication or provision. For example, it is strictly prohibited to provide or link to any promotion, description, picture, or content related to sexual intercourse or genitals without sufficient blurring (such as decoded content or content without pixelization).
  • Adult websites must provide a bridge page to prevent the direct display of any explicitly pornographic content and provide clear warning message to indicate that the website is for ages 18+ only.The bridge page of adult website must be segmented from the landing page and the page may not include content unsuitable for minors.In addition, adult websites must adopt appropriate technologies to prevent individuals less than 18 years old from linking to adult websites such as login mechanisms for age verification.