Word count and character limits
Search ads
- Minimum word count. A combined total of at least 3 words is required in your title and descriptive text.
- Character limitations. If your ad title, ad text or destination URL exceeds certain character limitations, you will receive an error message. Character limits are calculated with dynamic text included in the calculation. The limitations:
- Titles: 30 characters per title, including spaces. (The two titles combined must be less than 77 characters if dynamic text is used.)
- Ad text: 90 characters, including spaces. (300 characters if dynamic text is used.)
- Paths: 15 characters each. (50 characters if dynamic text is used.)
- Final URL: 2048 characters.
- Mobile URL: 2048 characters.
- Tracking template: 2048 characters.
- Custom parameter name: 16 characters, for example: {_coupon} is 6 chars long "coupon".
- Custom parameter value: 200 characters.
Telephone number for mobile ads
Do you wish to be more effective? Try the following methods.
To ensure that your ad and keywords can be approved quickly, please abide by the policies listed below. Telephone numbers in mobile ads may not be used under the following circumstances:
Invalid telephone number: The telephone number must be in the correct format for the ad serving market, including the correct area code. For example, (02)12345678 is the correct telephone number format applicable to Taiwan.
- No numerals in the telephone numbers: Telephone numbers must include numerals.
- Disallowed characters in the telephone number: Telephone numbers may not include special characters other than brackets and dashes.
- Disallowed content in the telephone number: Telephone numbers may not contain unauthorized content. For more information, please refer to our Disallowed Content Policies
Mobile Advertising
Minimum word count: A combined total of at least three words is required in the ad title and ad content. Ads with two or fewer words are not allowed.