Microsoft Advertising provides these policies to help ensure consumers have a positive experience and feel that your ads are trustworthy. Only if your customers are satisfied can you achieve maximum value for your advertising budget.
The following policies help you with things like writing and formatting your ad, allowed content and acceptable user experiences.
- General ad text
- Capitalization
- Grammar
- Punctuation
- Telephone numbers
- Spelling
- Symbols
- Word count and character limits
- Telephone numbers of mobile ads
- Mobile ads
- Duplicate ads
- Use of foreign language
- Destination URLs
- Display URLs
- Inconsistent URLs
- Inconsistent but acceptable URLs
- Display URL
- Landing page
- Site behavior and navigation