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Inclusive Marketing: Optimising business and life

February 2020

Insights & trends
Register to watch

Duration: 59:34

MJ DePalma, Head of Multicultural & Inclusive Marketing for Microsoft Advertising, will share how to apply inclusive business strategies that will not only help you reach more customers, but will also provide your business a competitive edge. MJ has shared these strategies globally over the last year to resounding appreciation.

Often heard by the C-suite when leaving MJ’s keynote are statements like:

  • “I am going to completely change how I do business.”
  • “When most are talking D&I, you are actually showing how to make business impact with inclusion.”
  • “Genuine. Authentic. Real. Visionary.”

Whether you’re the head of a large corporation or the proprietor of a small business; if you’re an account director driving client advertising strategy or a performance marketer looking for new angles for campaigns; or if you’re a product designer or product marketer, you won’t want to miss this presentation.

You’ll learn:

  • The difference between Diversity & Inclusion and Inclusive Marketing.
  • The business opportunity from looking through an Inclusive Design lens.
  • How to consider new audiences you may be overlooking.
  • Our five principles for successful Inclusive Marketing.