Search policies Advertising policies & guidelines Introduction Legal, privacy and personalization Impact to your Microsoft Advertising account General ad requirements Text guidelines Media formats Relevance and quality Disallowed content Restricted content Ad extensions policies Product ads policies Intellectual property policies Creative specs Additional resourcesException processHistory of changes to policiesTaiwan policies: English/ChinesePublisher preferencesCN Policy for PilotNetflix Restricted Category Enablement FormsContact us Microsoft Advertising Network policies Restricted content 30 June 2023 BackGovernment services and products On this page Unless otherwise noted, advertising for products and services offered by the government is only allowed directly from the government, including, but not limited to: tax forms, Passport, Visa, ESTA, birth certificate, change of address, license/registration renewal, carte grise, food stamps/emergency funding, and social security. For clarity, services that are not provided by the government such as legal services/law firms, and accounting such as end-to-end tax preparation services/software are generally permitted. Advertisers may not falsely pose as or claim affiliation with a government agency. Websites cannot use methods that make their site appear to be the government through the use of items such as official colors, seals, logos, domain names, etc. Country/Region Exceptions United States Advertising will only be considered for the following types of government services unless otherwise approved by Microsoft: Recreational passes/licenses including but not limited to, hunting license, fishing license, national park pass, forest pass, etc. Vehicle registration and title services including but not limited to registration renewal, replacement of lost title, replacement of lost tabs/sticker, etc. Vital records including but not limited to birth certificates, death certificates, marriage certificates, etc. Advertisers must provide proof of government delegation or authorization for the product/service they will be advertising. For state level authorization, proof for each state targeted must be provided. Advertisers may only target states where they have received authorization to provide a product/service. Unique accounts (XIDs) must be utilized for each state that will be targeted. Targeting any location, or advertising for products/services that have not been expressly approved with proof of authorization is prohibited. To apply for participation, advertisers must complete the application form.