Product ads policies

Your product description must be truthful accurate and not misleading or deceptive, including, but not limited to: product features, benefits, qualities, brand, conditions, availabilities, quantity, qualities and comparisons, pricing, saving claims, rebate offers, shipping, warranties, sponsorships, uses, grade, refunds, taxes, etc.

• Condition: Only "New", “Used” and “Refurbished” products will be accepted and shown. Any other values will be rejected.
  • “New” are intended as those products which have not been previously used.
  • “Refurbished” are those products which, although previously used, have been professionally restored to function properly, and are thus free of defects.
  • “Used” are those products which have been previously used, and not professionally restored. Used products must still be functional and must not be damaged.
• Availability: Only "In Stock" products are shown. "Out of Stock" and "Pre Order" products will not be shown.
• Payments must be collected on a secure site.
• Any products promoted must be available for purchase and shipping in all of the geographical locations targeted.
• The product promoted must be available on the landing page, displayed prominently above fold in a position where it can be easily located.
• When shipping information is provided, shipping costs, estimated timing and the location from which the items are being shipped must be clearly identified.
• Ads in the US cannot leverage user data to display specific shipping terms that apply only to the user. Generic shipping terms such as "free shipping" or "free shipping on orders over $50" is permissible.
• Descriptions should not be wrapped in quotes.
• Please do not include promotional text in the image.
• Products that have been recalled or that are otherwise subject to recall must not be advertised.
• Any claims associated with the product must be realistic, substantiated and not misleading or deceiving for users.
• Any risks associated to the product or its uses must be fairly disclosed on the landing page, including disclaimers which may be required by law.
• Refund and return policies must be easily accessible on your website.

• For products sold in bulk quantities or at a price per unit, the ad should list the total price based on the minimum number of units that can be purchased. For example, if the cost per unit is $1 with a minimum purchase allowed of 10 units, the price used in the product feed, as well as the default price on the landing page, should be $10.

See additional pricing requirements in the Pricing Policy.

Images must comply with Microsoft Advertising Image, audio and video policies in addition to the requirements below.

• The most prominent part of the image must be the product promoted. The white space in the background must not exceed about one third of the image.
• The background of the image must be clearly distinct from the image of the product itself. Do not use similar color tones or patterns that may cause the image of the product to appear less visible.
• Product offers for lingerie and bathing suits must comply with the "Nudity, offensive advertising" section of the Microsoft Advertising Image, audio and video policies.

Restricted and disallowed advertising categories are regulated by all applicable Microsoft Advertising policies for the market(s) you are targeting. Please review the specific policies for each market to understand applicable restrictions.

We reserve the right to remove additional categories or feeds, at any time and at our sole discretion, under specific circumstances, such as intervened illegality, products of questionable legality, or that do not align to our brand and image, performance exclusion (see below), etc.

Microsoft values the security and privacy of our end-users, as well as sustainable and healthy relationships with our customers. Payments must always be collected through a secure checkout process.

Online financial transactions are an area of high exposure, considering the significant consequences of data breach and compromise of payment instruments. Using a secure check out system can reduce, though not entirely eliminate, associated threats.

To learn more about secure checkout requirements and companies that provide such services:

• PCI Security Council information 
  • List of Validated Payment Applications
• MasterCard Worldwide
• Visa Europe

This reference is for informational purposes only. Microsoft does not endorse any companies listed at the above links. Microsoft is not to be held accountable for any loss of financial data, data breach and other compromises to your customer's personal and financial information, and reserves the right to remove non-compliant merchants, as detected, at our sole discretion and without advanced notice. We encourage you to seek independent advice and assistance with any related matters.

From time to time we may analyze and focus on product categories that have an ongoing history of interest to users, as demonstrated by user searches and activity. Some categories will have a rich product search experience that is displayed with Product Ads and others will not which may change over time based on interest and user behavior.

The use of your product feed data must not infringe upon intellectual property or other rights of others. As a participant in Product Ads you represent and warrant that you possess all necessary rights related to the submission and usage of images, and that all other data included in your product feeds is in compliance with all applicable laws, rules and regulations. At times, Microsoft may elect to utilize certain portions of your product feeds for other, unrelated purposes of its choice, including but not limited to, ad campaigns optimization, marketplace management, sponsored and non-sponsored results optimization and enhancement processes, and others as Microsoft may elect from time to time. By virtue of your participation in Product Ads you agree to the usage of your product feed data in accordance to the Microsoft Advertising Agreement, this Product Ads policies and other applicable Microsoft policies.