Creative specs

Overview

Native ads allow the advertiser to immerse their brand within the MSN sites to reach the right audience, at the right time, within the right context. This winning combination drives engagement, CTR, CPA, and more to enhance your campaign performance.

Getting started is simple. Upload an image, logo, copy, and URL into the AppNexus console (or integrated bidder) and the technology formats your content to match the unique look and feel of the publisher site whether it's displayed on a smartphone, tablet, or laptop.

Deliverables

Creative best practices for Programmatic Native

• Turbo-charge your call-to-action: Immediately highlight your main point with eye-catching wording to create urgency and drive engagement.
• Choose compelling images: People, particularly shown experiencing an emotion associated with your headline, increase impact. Also, avoid text overlays on image assets.
• Center main content: Avoid clutter and ensure important visual elements, particularly people, are centered in your image asset.
• Be bold with color: Use vibrant colors to create focus and interest in your native ads.

Example

MSN Homepage PC Web

Overview

Native ads allow the advertiser to immerse their brand within the Outlook site to reach the right audience, at the right time, within the right context. This winning combination drives engagement, CTR, CPA, and more to enhance your campaign performance.

Getting started is simple. Upload an image, logo, copy, and URL into the AppNexus console (or integrated bidder) and the technology formats your content to match the unique look and feel of the publisher site whether it's displayed on a smartphone, tablet, or laptop.

Deliverables

Creative Best Practice - Turbo-charge your call-to-action: Immediately highlight your main point with eye-catching wording to create urgency and drive engagement.

Examples

Outlook PC Web

Outlook Mobile Web

Overview

Microsoft Office lets you create, share, and collaborate all in one place with your favorite apps. Advertisers can reach their engagement goals through user interaction with native ads.

Deliverables

Overview

Microsoft Audience Ads allow you to immerse your brand within publisher sites to reach the right audience, at the right time, within the right context. This winning combination drives engagement, click-through rate (CTR), cost per acquisition (CPA) and more to enhance your campaign performance.

Getting started is simple.

• For Image Based Ads: Upload an image, copy and a URL into Bing Ads, and Bing Ads formats your content to match the unique look and feel of the publisher site, whether it's displayed on a smartphone, tablet, or laptop.
• For Video Ads: Upload your video creative via file or a link to where your video assets can be retrieved (ie. WAV, MOV, MP4 etc…). Include headlines, ad text, and audience details and Bing Ads will match the look and feel of the publisher site. Note, Video Ads are currently in closed beta; so may not available yet to all advertisers. Please get in touch with your account team to know more.

Deliverables

Creative Best Practices for Audience Ads

• Images are recommended to have little or no text for maximum flexibility.
• Some publishers prohibit the use of embedded text within images.
• Images can be cropped or used with headline overlays, which can result in issues if the image is text heavy.
• If text is required (e.g., legally required/logo issues):
  • Consider moving the text to the headlines instead of including in the image.
  • Use fewer words.
  • Use smaller font size.
  • Keep text centered.
  • Be sure to leverage the preview tool in the UI.
• Before submitting, ensure images and text look as expected in all ad preview formats using the preview tool in the UI and ensure that there is no text overlay.
• The image must be clearly relevant to the product or service being advertised.
• Image assets used for Audience ads share the same dimensions as Google Display Network, Facebook Audience Network and Yahoo Gemini.

Safe Areas

Publishers place “sponsored” or “ad” icons typically near the bottom of the image along with the headline and business name text. This should be considered when choosing image content.

Audience ads support individual image cropping to support all aspect ratios for each ad experience. Use of the Audience ads preview tool is important to validate each ad experience.

Alternatively, if cropping an individual aspect ratio isn’t enough to resolve issues in the ad preview, then you also have the option to choose a different image for an individual aspect ratio. If you choose to upload an image for an individual aspect ratio, please keep in mind the below image restrictions:

Outlook web desktop (text)

Outlook web mobile (text)

Example

MSN homepage PC web

Audience Outstream Video

Example