Overview
Microsoft Audience Ads allow you to immerse your brand within publisher sites to reach the right audience, at the right time, within the right context. This winning combination drives engagement, click-through rate (CTR), cost per acquisition (CPA) and more to enhance your campaign performance.
Getting started is simple.
- For Image Based Ads: Upload an image, copy and a URL into Bing Ads, and Bing Ads formats your content to match the unique look and feel of the publisher site, whether it's displayed on a smartphone, tablet, or laptop.
- For Video Ads: Upload your video creative via file or a link to where your video assets can be retrieved (ie. WAV, MOV, MP4 etc…). Include headlines, ad text, and audience details and Bing Ads will match the look and feel of the publisher site. Note, Video Ads are currently in closed beta; so may not available yet to all advertisers. Please get in touch with your account team to know more.
Deliverables
Ad components
File type
Dimensions
Image
JPEG or PNG
Recommended: 1200x628 or higher
Minimum: 703x368
Short headline
Text
30 characters max
Long headline
Text
90 characters max
Ad text
Text
90 characters max
Business name
Text
25 characters max
URL
Text
1024 characters max
Mobile URL
Text
1024 characters max
Creative Best Practices for Audience Ads
- Images are recommended to have little or no text for maximum flexibility.
- Some publishers prohibit the use of embedded text within images.
- Images can be cropped or used with headline overlays, which can result in issues if the image is text heavy.
- If text is required (e.g., legally required/logo issues):
- Consider moving the text to the headlines instead of including in the image.
- Use fewer words.
- Use smaller font size.
- Keep text centered.
- Be sure to leverage the preview tool in the UI.
- Before submitting, ensure images and text look as expected in all ad preview formats using the preview tool in the UI and ensure that there is no text overlay.
- The image must be clearly relevant to the product or service being advertised.
- Image assets used for Audience ads share the same dimensions as Google Display Network, Facebook Audience Network and Yahoo Gemini.
Safe Areas
Publishers place “sponsored” or “ad” icons typically near the bottom of the image along with the headline and business name text. This should be considered when choosing image content.
Audience ads support individual image cropping to support all aspect ratios for each ad experience. Use of the Audience ads preview tool is important to validate each ad experience.
Alternatively, if cropping an individual aspect ratio isn’t enough to resolve issues in the ad preview, then you also have the option to choose a different image for an individual aspect ratio. If you choose to upload an image for an individual aspect ratio, please keep in mind the below image restrictions:
Aspect ratio
File type
Dimensions
1.91:1
JPEG or PNG
Recommended: 1200x628 or higher
Minimum: 703x368
1.78:1
JPEG or PNG
Recommended: 1200x674 or higher
Minimum: 624x350
1.72:1
JPEG or PNG
Recommended: 1200x698 or higher
Minimum: 300x174
1.69:1
JPEG or PNG
Recommended: 1200x710 or higher
Minimum: 622x368
1.55:1
JPEG or PNG
Recommended: 1200x774 or higher
Minimum: 300x194
1.5:1
JPEG or PNG
Recommended: 1200x800 or higher
Minimum: 300x200
1.33:1
JPEG or PNG
Recommended: 1200x902 or higher
Minimum: 100x75
1:1
JPEG or PNG
Recommended: 1200x1200 or higher
Minimum: 300x300
0.93:1
JPEG or PNG
Recommended: 1116x1200 or higher
Minimum: 311x333