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Reseller achieves 81% increase in click-through rate with automotive dealership customers

March 2015


Force Marketing, a direct mail and digital marketing services agency for the automotive industry, needs to help its client, Shottenkirk Automotive Group, get more from their search advertising budget. Initially, the agency used all of Shottenkirk’s ad spend on Google.


Once Force Marketing started integrating Bing Ads into the Shottenkirk account, they saw immediate results over just three months. Force Marketing increased performance across its clients’ campaigns with the help of Bing Ads account management services and features like Ad Extensions and ad scheduling.


During a three-month period of implementing Bing Ads into the Shottenkirk Automotive Group search advertising campaign, impressions increased by more than 350%, while clicks increase by more than 700%. Additionally, the click-through rate increased by 81%, and conversions increased significantly. “We’ve integrated Bing Ads into all of our search campaigns with clients and are finding that increased investments in Bing are driving superior results,” says Nick Cybela, Force Marketing senior director of digital strategy.

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