Foliflora, an online retailer that delivers flowers in France, wanted to win market share as a new entrant in an industry where competitors have been developing their brands for years.
Foliflora used Bing Ads to increase its brand visibility and drive targeted traffic to its website. The company targeted searchers with selected keywords and saved time by importing campaigns from Google AdWords and using Bing Ads Editor for campaign management.
Foliflora has achieved a much higher conversion rate with Bing Ads than with other channels. "Our Bing Ads campaigns are meeting all our objectives in terms of profitability and return on investment, two prevailing factors in how we invest on that platform," says David Guillem, Foliflora president and co-founder.